The resort’s club is selling itself more aggressively as a value proposition while adding new promotions
Charts in the new 20-page Wintergreen Club booklet detail the dollars members save when using the resort’s amenities.
Some 78 percent of Wintergreen property owners who do not belong to the resort’s Wintergreen Club said the reason they didn’t belong was that they were “unable to justify the cost.”
This was one finding of the survey the Wintergreen Property Owners Association conducted at the end of 2022, which reported that half of Wintergreen's property owners are not members of the resort’s club.
This may have been one of the key reasons for Wintergreen Club’s new 20-page booklet that breaks down the cost benefits of membership as never before.
The new booklet may make the value of a membership easier to figure out, but it’s still not easy. The value is different for most every family.
Prospective members are encouraged to attend the once-a-month Saturday tours to hear the details or email membershotline@wintergreenresort.com.
Unpublished promotions reportedly exist to entice people to become members. Former club members interested in rejoining, for example, may be targeted with deals.
A new promotion uses significant discounts on club membership to promote Wintergreen Real Estate Company, which is owned by Pacific Group Resorts, the company that also owns and operates the resort.
Property buyers who select the resort-owned real estate company as a buyer's agent are offered “Resort Membership Club assistance,” where buyers receive a free 90-day trial membership beginning on their real estate closing date.
Also, on or before the end of the 90-day trial membership, the new property owner can join Wintergreen Club at a $2,500 discount on the $7,500 activation fee of an Introductory Membership, or a $5,000 discount on the $15,000 activation fee of a Full Membership.
This deal on club memberships is not available to property buyers using any other real estate company.
Take a closer look
The new 20-page booklet offers an indepth look at Wintergreen Club.
It also provides insights into the resort’s current pricing of its popular services for members and non-members alike.
Upcoming once-a-month Saturday tours for prospective members
July 26
August 23
September 27
October 18
November 15
December 20
To register email membershotline@wintergreenresort.com
Tours begin in the Mountain Inn, at the Hearthside Lounge and run from 10 am to 1 pm, lunch is provided.
The primary"Wintergreen Club Membership," with an initiation fee of $15,000 and annual dues of $3,300, is the most straightforward offering and the base from which the club’s other membership programs are derived.
See the resort’s online information about Wintergreen Club HERE
There are other ways to access many of the resort's amenities at a discount. For example, Wintergreen Resort employee benefits can include “free skiing and snowboarding, free access to our Aquatics and Fitness Center with indoor pool, hot tubs, and fitness room, plus merchandise and food discounts all around the resort” and more. Many of the benefits apply to part-time seasonal workers.
-Charles Batchelor
